I am still amazed at how forward-thinking these ads were at the time. In 2000, companies were just starting to engage the internet as a way of doing business, mainly as a battle for eyeballs. This campaign invited people to imagine the internet as something else entirely: a series of money-making, behind-the-scenes digital services that would transform the world economy. These 3-page ads ran in 17 countries and won Best Copy and Best Art Direction in the SF Show.

ECD, Writer – Additional Credits: Curtis Melville, Rob Jamison, Joe Kayser