THE UPS STORE
The UPS Store is different than UPS. Related, obviously, but different. The trick we had to pull off was this: how do we tie The UPS Store chain with the corporate brand message of logistics. They have very different audiences. UPS deals with businesses. The UPS Store works with individuals and mom & pop operations. What could logistics possibly mean to them?
GCD, Writer – Additional Credits: Chris Wall, Mitch Gordon