iSHARES

We launched iShares for Barcaly’s Global Investors while my partner and I were running Saatchi SF. ETFs are Exchange Traded Funds, products that allow retail investors to trade entire markets, indexes and sectors like a stock. ETFs are now the #1 investment vehicle in the world. And iShares (now owned by Black Rock) is the largest family of ETFs.

This is one of my favorite print ads. It ran in the WSJ on launch day, and probably shocked a few investors.